Pillow By the Sea is a newly launched boutique hotel in Thessaloniki, located just a few steps from the sea and within walking distance of the city’s historic center. As the sister hotel of Pillow Urban Stay, it builds on the same commitment to thoughtful design, comfort, and genuine hospitality, while introducing a distinct atmosphere shaped by its proximity to the waterfront.
Our task was to introduce this new destination through imagery that captures the character of the hotel and, most importantly, showcases its collection of spacious and elegantly designed rooms. We focused on creating a visual story that communicates the feeling of staying by the sea while remaining connected to the energy of Thessaloniki. Through considered composition and attention to detail, we highlighted the calm, contemporary character of each space and the experience of unwinding after a day in the city.
The resulting visual content was created to establish a cohesive identity for the new hotel across its digital presence, presenting Pillow By the Sea as a natural extension of the Pillow brand while giving it a personality of its own. The imagery balances urban sophistication with a sense of calm, reflecting the brand’s philosophy of simple, thoughtful hospitality.
See our work in action: Pillow Instagram
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