Pillow urban stay is a chic, contemporary boutique hotel in the historic downtown of Thessaloniki, Greece. Unpretentious luxury and modern design categorize this accommodation as an ideal home-away-from-home retreat for families, couples or business travelers.
A comprehensive marketing strategy was implemented for Pillow, which includes social media management, social media ads, email marketing and content creation. An emphasis was made in showcasing the hotel’s inviting rooms through high-quality images and engaging short-form videos. Additionally, a promotional 1-minute video was made for the hotel’s website.
See our work in action: Pillow urban stay Instagram | Pillow urban stay website
Photography
Promotional Video
Short-form Videos
Social Media Marketing
The focus when executing our social media strategy for Pillow was to establish this hotel as the perfect year-round urban accommodation in Thessaloniki. Through engaging images, stop-motion animations and Instagram Reels we captivated new and existing audiences and positioned the hotel’s brand as a leading player amongst its competition. Organic social media coupled with paid ads further amplified our efforts to establish brand loyalists. Likewise, the use of authentic storytelling and community management has resulted in increased website traffic and sales conversions.
Email Marketing
Our email marketing campaign augmented our social media outreach by sending purposeful newsletters with exclusive sales and promotions, without inundating our contact list with superfluous emails. The growth of the hotel’s email list facilitated a corresponding increase in repeat sales.
