Pillow urban stay is a chic, contemporary boutique hotel in the historic downtown of Thessaloniki, Greece. Unpretentious luxury and modern design categorize this accommodation as an ideal home-away-from-home retreat for families, couples or business travelers.
A comprehensive marketing strategy was implemented for Pillow, which included social media management, social media ads, email marketing and content creation. An emphasis was made in showcasing the hotel’s inviting rooms through high-quality images and engaging stop motion animations.
See our photos in action: Pillow urban stay Instagram
Social Media Marketing
The focus when executing our social media strategy for Pillow was to establish this hotel as the perfect year-round urban accommodation in Thessaloniki. Through engaging images, stop-motion animations and Instagram Reels we captivated new and existing audiences and positioned the hotel’s brand as a leading player amongst its competition. Organic social media coupled with paid ads further amplified our efforts to establish brand loyalists. Likewise, the use of authentic storytelling and community management has resulted in increased website traffic and sales conversions.
Our email marketing campaign augmented our social media outreach by sending purposeful newsletters with exclusive sales and promotions, without inundating our contact list with superfluous emails. The growth of the hotel’s email list facilitated a corresponding increase in repeat sales.
Interested in a bespoke marketing plan that encompasses photography, social media and email marketing? Contact us to learn more about our custom marketing packages!