Every hotel should consider incorporating a blog into their website. Creating high-quality and informative blog posts is an important part of SEO, which will help boost the hotel’s website rankings on Google. Moreover, a blog serves as an online concierge…
A Quick Guide to Creating an Instagram Hashtag Strategy
What are hashtags and why do we need to use them anyway? Let’s start from the basics. Hashtags were first introduced in 2007, when Twitter utilized them to share trending topics or words. Since then, all social media apps such…
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6 Reasons Why Photography Should Be Part of Your Marketing Budget
Trends in marketing continually adapt and change according to consumer behaviors, but if there is one thing that remains everlasting, it is the element of photography in marketing. Admittedly, photography should be an important part of your marketing budget and…
3 Keys to Creating an Authentic Brand
Establishing a brand that people can resonate with and trust is just as crucial to a business as developing a product or service. Taking the right steps to building an authentic brand helps link your audience’s expectations with your core…